News: Brown-Forman to Build Old Forester Distillery on Whiskey Row.
Louisville, KY, September 25, 2014 – Brown-Forman Corporation today announced that it will open a distillery and bourbon experience for its founding brand, Old Forester, in two historic buildings on West Main Street in Louisville, Kentucky. Brown-Forman expects to open the Old Forester Distillery in the fall of 2016, building on the company’s strong bourbon whiskey heritage by creating a world-class distilling operation and visitor destination that showcases the craftsmanship and authenticity of Old Forester, the first bottled bourbon. The company anticipates investing approximately $30 million in this project.
“George Garvin Brown introduced Old Forester, America’s first bottled bourbon, more than 140 years ago, which changed our industry and the Louisville community forever,” said Paul Varga, CEO of Brown-Forman Corporation. “As demand for high quality bourbon continues to increase, the Old Forester Distillery will enable us to expand capacity so that we can further showcase one of the greatest tasting and most historic bourbons. We believe this will enrich Kentucky, the home of bourbon, and Louisville, the historic home of Brown-Forman and the Brown family.”
Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged “There is nothing better in the market.” The Old Forester Distillery will celebrate Brown’s innovative spirit and his commitment to making the highest quality bourbon.
The Old Forester Distillery will include fermentation, distilling, barrel making, filling and dumping, and bottling. The new distillery will allow the company to double its current production of Old Forester. Full article here.