Frazier History Museum Expansion Plans Grow to Include Extended Bourbon History Exhibit

Joint Effort with Kentucky Distillers’ Association will Develop Concept Designed to include History of Bourbon and Interactive Visitor Experience


(Louisville, KY, April 23, 2015) As the Frazier History Museum moves forward with its Future Fund Phase II renovation project, Interim Director Paula Hale has announced the museum’s plans to develop an expanded Bourbon history exhibit and experience at its location on West Main Street.

The $1.4 million Future Fund Phase II includes increasing classroom space, creating a more visible entrance and an expanded museum store. This project allows the museum to serve a projected 41,500 students, teachers and families annually, increasing the current number served by 13,000 and attracting approximately 10,000 new visitors to the museum annually. Phase I of the Future Fund project, included increasing exhibit space by nearly 5,000 square feet and creating a first floor theatre for historic interpretations and cultural programming.

Working with the Kentucky Distillers’ Association (KDA), the Frazier will explore and develop the concept of a new Bourbon-oriented visitor experience that will be located at the Frazier and will serve as an official starting point to the Kentucky Bourbon Trail® adventure and the Kentucky Bourbon Trail Craft Tour®, both of which are owned and trademarked by the KDA. Initial plans call for Bourbon-related exhibits and visitor experiences that impart the history and cultural development of one of Kentucky’s signature industries.  Interactive learning programs and events will be developed to introduce and support the growing number of Bourbon distilleries throughout the Commonwealth.

Consideration of an expanded Bourbon presence at the museum began nearly a year ago when the Frazier and the KDA partnered on a Bourbon history exhibit that included the actual Congressional resolution declaring Bourbon to be “America’s native spirit.” The exhibit marked the first time the document left the National Archives since it was signed in 1964. The exhibit, which is still on display, also includes artifacts from the KDA and Kentucky Bourbon Trail® distilleries.

“Telling the rich history of Bourbon in support of this growing industry is truly a concept whose time has come,” said Eric Gregory, President of the KDA.  “Not only is Bourbon an important part of Kentucky’s heritage but the heritage of our country.  The Frazier allows us to tell this story right in the heart of Louisville’s burgeoning downtown Bourbon boom, including the revitalization of Whisky Row, the success of The Evan Williams Experience and the continuing addition of craft distilleries.  The Frazier is a natural launch point and we look forward to capitalizing on the museum’s experience and resources to make this dream a reality.”

“We are excited about the role the Frazier will play in the growing Bourbon boom,” said Greg Fischer, Mayor of Louisville.  “Kentucky is the birthplace of Bourbon, producing 95 percent of the world’s supply, generating $3 billion in gross state product, providing 15,400 jobs with an annual payroll of $707 million and creating $165 million in local and state tax revenue every year.  As Louisville joins the rest of the state in building on this exciting “Bourbon boom”, Kentucky will become a global Bourbon destination that cannot be duplicated anywhere in the world.”

The Frazier History Museum will provide space and management services for the Bourbon exhibit as an extension of its mission to showcase national and international issues and events from local and regional perspectives. It is expected that the exhibit and its related services will require the Frazier to expand to the three buildings adjacent to the museum on West Main Street.  The buildings were a gift to the museum from Laura Frazier and Catherine Frazier Joy, when their father, Frazier Museum founder Owsley Frazier, passed away two and a half years ago.

Through artifacts and objects, the Frazier History Museum tells the stories of a broad spectrum of world, national and regional history. Its renowned historic interpretations of colorful characters and specialized interactive programs have become hallmarks of the institution. To further develop and integrate the expanded Bourbon presence with the Frazier’s current permanent collections, temporary exhibits, and learning programs, the Frazier has hired Imagination, a world-renowned international creative agency.

Imagination created the Guinness Storehouse experience in Dublin, an off-site installation for the Whitney Museum of American Art in New York, and has worked with both Christie’s auction house and the Natural History Museum in London on a range of projects, as well as creating Innovation Centers for corporate clients, including GE and 3M. Based on the strategy and design plan that Imagination is developing, a capital campaign will be initiated to fund the Bourbon experience at the Frazier Museum.

“The Frazier Board of Directors sees this as an exceptional opportunity to support our mission and extend our programming as we continue to tell the wonderful stories of our region and the world,” said Hale. “Bourbon occupies a significant place in our national and community culture and we look forward to working with the KDA to share its many aspects with our residents and visitors alike.”

Contributions from regional foundations and corporations provided the necessary funds for the Future Fund Project and include the James Graham Brown Foundation, The Marshall Charitable Foundation, Brown-Forman Corporation, The Ogle Foundation, Gheens Foundation, and an anonymous foundation. Additional gifts were received from the Irvin F. and Alice S. Etscorn Charitable Foundation, Louisville Metro Council Neighborhood Development Fund, the Cralle Foundation, and the Barth Foundation.

As part of its ongoing 10th Anniversary Exhibition Schedule, the Frazier recently opened the Lewis & Clark Experience.  The family-friendly exhibit is designed to take visitors of all ages on an immersive and educational adventure that faces some of the many challenges encountered by the Corps of Discovery, which began on the Ohio River in 1803. The Lewis & Clark Experience is scheduled through March 2016.

For more information about Frazier programming, including summer camps, as well as group discounts or to purchase tickets, call 502-753-5663 or go to Full article here at Kentucky Distillers’ Association.

Diageo Relaunches I.W. Harper Bourbon Brand in the U.S.

Iconic Whiskey Brand Adds New Chapters to its 142-Year-Old Story with National Release of Two New Kentucky Straight Bourbon Whiskeys


LOUISVILLE, Ky., April 23, 2015 /PRNewswire/ — The I.W. Harper brand is coming home to the United States after nearly 20 years abroad with the release of two new Kentucky Straight Bourbon Whiskeys inspired by the brand’s historic past. This spring, a new generation of whiskey adorers will experience the exemplary I.W. Harper approach –Anywhere, Anytime, It’s Always A Pleasure™.

In 1867, German immigrant Isaac Wolfe (I.W.) Bernheim arrived in America with little more than four dollars in his pocket. Within 12 short years he co-founded Bernheim Brothers, where he began producing a whiskey known as I.W. Harper. The whiskey won its first gold medal in 1885 and continued to gain adorers across the country and around the world throughout the twentieth century.

As the popularity of brown spirits and the demand for high-quality whiskeys in Asia surged during the 1990’s, I.W. Harper’s focus transitioned overseas and the brand ceased distribution in the United States.

After nearly 20 years abroad, the brand will release two new whiskeys nationwide.  I.W. Harper Kentucky Straight Bourbon Whiskey and Limited Edition I.W. Harper 15-Year-Old Kentucky Straight Bourbon Whiskey were both inspired by the original I.W. Harper variants.  I.W. Harper 15-Year-Old Kentucky Straight Bourbon Whiskey was distilled at the Bernheim Distillery, historically located at 17th andBreckinridge in Louisville, KY, while owned and operated by United Distillers. I.W. Harper Kentucky Straight Bourbon Whiskey mingles whiskey also distilled at the Bernheim Distillery during this time with other fine whiskeys. Both bourbons have been aged, most recently, at the legendary Stitzel-Weller Distillery and are hand bottled in Tullahoma, Tenn.

I.W. Harper Kentucky Straight Bourbon Whiskey (82 proof, 41% ABV) delights discerning whiskey lovers with initial hints of creamy vanilla flavor coupled with bursts of oak and spice.  These flavor notes are followed by a subtle fruitiness and end with a sweet, pleasant finish. The whiskey will be available for a suggested retail price of $34.99 (750 mL).

Limited Edition I.W. Harper 15-Year-Old Kentucky Straight Bourbon Whiskey (86 proof, 43% ABV) is sweeter on the front palate with hints of oak, dried fruit and caramel.  A distinct spice appears on the back palate for a long and lasting finish. The limited time offering will carry a suggested retail price of $74.99 (750 mL).

The I.W. Harper brand will still be available to whiskey enthusiasts overseas. While the taste profiles are similar, the liquid makeup of the new releases vary from the offerings currently available in Japan, as well as the whiskeys that were previously sold in the U.S.

I.W. Bernheim was an innovator and true captain of the bourbon industry,” said DIAGEO North American Whiskey Ambassador Doug Kragel.  “It’s a real pleasure to pay homage to his classic, beloved whiskeys with two new versions for today’s bourbon aficionados.”

Consumers are encouraged to enjoy I.W. Harper neat, on the rocks or as the key ingredient in a classic bourbon cocktail, such as aManhattan or Old Fashioned.

Inspired by the brand’s rich history, the packaging for both variants features the iconic “Bowing Man” and diamond label, which has been redesigned with a modern twist.
The release of the new whiskeys will be supported by an integrated marketing program and will utilize DIAGEO’s Masters of Whiskey specialists to participate in whiskey festivals across the country.

After waiting nearly  20 years for the I.W. Harper brand’s return to the U.S., consumers are encouraged to celebrate the brand’s homecoming responsibly.

About I.W. Harper
Originally introduced to the public in the late 1870’s, the I.W. Harper brand is returning to the United States after a twenty year hiatus to satisfy the growing interest of a new generation of whiskey lovers in America. The iconic brand’s return evokes a sense of timeless gentility to provide premium whiskey to a new generation. As a testament to the authentic quality, the Bowing Man remains as the iconic symbol of I.W. Harper. The Bowing Man stands to remind us— Anywhere, Anytime, It’s Always A Pleasure™. I.W. Harper Kentucky Straight Bourbon Whiskey and Limited Edition I.W. Harper 15-Year-Old Kentucky Straight Bourbon Whiskey are part of the next chapter in I.W. Harper’s expansive story. Welcome home, Mr. Harper.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, and Windsor whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at  Visit Diageo’s global responsible drinking resource,, for information, initiatives, and ways to share best practice.

Walnut Whiskey Case


Gear: The Walnut Whiskey Case is hand-stitched in Portland, OR. It features sustainable cedarwood ends to protect the bottle in the case and has a leather carrying strap. Also included are two leather coasters. The whiskey case is a nice way to carry your favorite bottle of whiskey on your next adventure. Capable of carrying bottles that are 12.25″ tall (~311 mm) and 3.375″ (~85 mm) in diameter.




April 22, 2015, Purcellville, VA – On Monday, April 20th, amongst a sea of hundreds of some of the most celebrated women in the hospitality industry nationwide, Becky Harris, co-owner and chief distiller at Catoctin Creek Distillery, received the WCR Golden Goblet Service Award at the 2015 WCR: Women Chefs & Restaurateurs’ “Women Who Inspire” Awards Gala hosted in New York City. The award recognizes excellence in the beverage profession and honors a woman whose making or serving of beer, wine, spirits, coffee or tea enhances the dining experience.

Becky and husband and business partner Scott Harris launched the award-winning Catoctin Creek Distillery – the first distillery to open in Loudoun County, Virginia since before prohibition – in 2009.  Becky Harris is one of less than a dozen female distiller-operators in the United States. A chemical engineer and graduate with honors from the University of Wisconsin, Madison, Becky has worked at companies like Amoco, YDK America, and CIBA, specializing in industrial processes and production systems. Eventually after her husband brought the idea of opening a distillery to the table several years ago, Becky’s background has since played a major role in taking her knowledge and applying it to something she loved – making the finest distilled spirits in Virginia.

“It was such an honor not only attend the awards gala surrounded by some of the most talented and respected women in the food and beverage industry, but to receive the Golden Goblet award honoring my work in the spirits industry. I’m just so humbled and grateful to be recognized for such a prestigious award!” said Ms. Harris.

Becky Harris receives the “Golden Goblet” award from Chef Carla Hall at the 2015 WCR “Women Who Inspire” Awards Gala.  Photo credit WCR.

About WCR: Established by Barbara Tropp and seven pioneering women chefs and restaurateurs, WCR is an active resource for women seeking to advance culinary education and gain recognition in various areas of the food and beverage industry. Through invaluable experiences and opportunities, WCR helps leverage the voice of talented women, helping to elevate their position while building a strong connection of industry peers. These connections have influenced the careers of many notable chefs today. For more information on WCR: Women Chefs & Restaurateurs, please visit

About Catoctin Creek Distilling Company:  Catoctin Creek Distilling Company (120 West Main Street, Purcellville, VA 20132; Phone: 540-751-8404; Twitter: @CatoctinCreek) is the first distillery in Loudoun County, Virginia since before prohibition. Certified organic and kosher, and family owned and operated, Catoctin Creek produces premium Virginia spirits: rye whisky and gin from organic sources, and seasonal brandy from Virginia wines. For media-related inquiries, please contact Kyle Schmitz at or for more information on Catoctin Creek Distilling Company please visit

Onyx Spirits Company to Launch Signature Moonshine into Space

EAST HARTFORD, Conn., April 22, 2015 /PRNewswire/ — Onyx Spirits Company, a New England craft distillery, will launch a full sized bottle of their signature spirit, Onyx Moonshine, into space from Connecticut on Saturday, May 2, 2015. The announcement is being made today to commemorate Earth Day and Onyx Spirits Company’s commitment to sustainable business practices.

A team of scientists spent two years constructing “Onyx 1“, a custom-built, weather balloon-powered space apparatus that will carry a 750 mL bottle of Onyx Moonshine and accompanying rocks glass, mounted on a silver platter 22 miles up into space. The platform has been fitted with GoPro cameras, GPS, radar deflector, deployable parachute and a protective foam casing that will safeguard the bottle upon landing in the Long Island Sound. All safety measures have been considered and the FAA will be notified prior to the launch.

Onyx Moonshine Space Launch

“Onyx Moonshine is all about attempting things that haven’t been done before, which is the true essence of the American spirit,” said Onyx Spirits Company co-founder Adam von Gootkin. “It’s amazing to think that 150 years ago our ancestors were arrested for illegally selling moonshine and here we are, legally sending a bottle into space. This is just one small adventure of many more to come,” he added.

The first launch date is set for Saturday May 2, 2015, weather dependent. If the launch doesn’t occur on May 2, the subsequent target dates are Sunday May 3, Saturday May 9 orSunday May 10. Launch confirmation, time, and location will be communicated the day before the launch. Please visit our dedicated launch page for complete details. Follow Onyx Moonshine on Facebook, Twitter,Instagram and YouTube and use the hashtags #spacelaunch #onyxmoonshine and #onyxadventures for launch updates.

Onyx Spirits Company redefined American spirits with the release of Onyx Moonshine, the country’s first ultra-premium moonshine, and Secret Stash, New England’s first aged whiskey. Onyx Moonshine was the Official Spirit of the 2012 GRAMMY Awards. The company was voted by Yankee Magazine as the “Best New England Micro-Distillery”, won two gold medals at the 2014 International Craft Awards Competition and won a triple gold medal at the 2014 Micro Liquor Awards. //

Hood River Distillers, Inc. Salutes United States Armed Forces with a 2015 Limited Edition Bottle


A portion of the proceeds from the sale of each 2015 Limited Edition will be donated to the Wrangler® National Patriot™ program.

HOOD RIVER, Ore. (April 8, 2015) – Hood River Distillers, Inc., the largest and oldest importer, distiller, producer and bottler of distilled spirits in the Northwest, today announces a limited edition bottle for Pendleton® Whisky that honors the integrity and patriotism of those who serve, and have served, our country with pride.

A portion of the proceeds from the sale of each Pendleton Whisky limited edition bottle will be donated to the Wrangler® National Patriot™ program to make a difference in the lives of active military personnel and veterans throughout the country.

“It is with this limited edition bottle of Pendleton Whisky that we raise a glass and proudly salute the honorable men and women, and their families, who have dedicated their lives to the American people by serving in the United States military,” said Tia Bledsoe, Senior Brand Manager, Hood River Distillers. “We have a high degree of admiration for our service members – past and present – and look forward to partnering with the Wrangler National Patriot program on this meaningful endeavor.”

Founded in 2009, the Wrangler National Patriot program is designed to raise awareness and funds for wounded or fallen American military veterans and their families by uniting the rodeo and western communities in fundraising efforts.

The Pendleton Whisky 2015 limited edition bottle will be available at spirits retailers throughout the country beginning May 2015 with a suggested retail price of $26.95 (750 ml). Additionally, the Pendleton Whisky limited edition bottle was designed by Owens-Illinois, Inc. (O-I), the world’s largest glass container manufacturer, with bottle art designed by French/West/Vaughan.

“Pendleton Whisky has always been a friend of the Wrangler National Patriot program, and we are excited to now announce this formal partnership,” said Jeff Chadwick, director of special events for Wrangler Western Wear. “The Pendleton Whisky 2015 limited edition bottle further enforces the combined dedication from both organizations to patriotism nationwide.”

For more information about how to purchase this limited edition bottle, or Pendleton Whisky’s engagement with the Wrangler National Patriot program, please visit For more news from Pendleton Whisky, visit the brand on Facebook, Twitter or Instagram.

About Pendleton Whisky

Pendleton® Whisky is imported, bottled and marketed by Hood River Distillers of Hood River, Ore., and is available nationwide. The oak barrel-aged whisky uses glacier-fed spring water from Oregon’s Mt. Hood and is known for its uncommonly smooth taste and rich, complex flavor. Pendleton Whisky is the official spirit of the Professional Rodeo Cowboys Association (PRCA), and the presenting sponsor of the All American ProRodeo Series, which includes 400-plus PRCA rodeos.

About Hood River Distillers

Founded in 1934 and headquartered in Hood River, Ore., Hood River Distillers is the Northwest’s largest and oldest importer, producer, bottler, and marketer of distilled spirits. Pendleton® Whisky, Pendleton®1910 Rye Whisky, Broker’s® London Dry Gin, Sinfire®Cinnamon Whisky, Yazi® Ginger Vodka, ULLR® Nordic Libation, HRD®Vodka, Lucid® Absinthe Supérieure, the complete line of Monarch® distilled spirits and the Clear Creek Distillery portfolio are just a few of the company’s brands distributed across the country. Hood River Distillers is a member of the Foundation for Advancing Alcohol Responsibility and promotes responsible drinking habits. For more information, visit

About Wrangler® National Patriot™

Founded in 2009, the Wrangler National Patriot program is a year-round campaign developed to help raise awareness and funds to support American military veterans and their families and to serve as inspiration for all Americans to rally around each other in patriotism. A portion of all Wrangler National Patriot apparel proceeds also benefit this cause. For more information, visit

About O-I

Owens-Illinois, Inc. (NYSE: OI) is the world’s largest glass container manufacturer and preferred partner for many of the world’s leading food and beverage brands. The Company had revenues of $6.8 billion in 2014 and employs approximately 21,100 people at 75 plants in 21 countries. With global headquarters in Perrysburg, Ohio, USA, O-I delivers safe, sustainable, pure, iconic brand-building glass packaging to a growing global marketplace. For more information, visit

Wyoming Whiskey Hires Frank Sacca as Vice President and National Sales Director


Kirby, Wyo. (April 13, 2015) – Wyoming Whiskey, maker of award-winning small batch bourbon, has hired Frank Sacca as its Vice President and first-ever National Sales Director. Sacca has been hand selected to lead the charge toward rapid national expansion in 2015.

Sacca has over 25 years of experience in the spirits industry. He began his career in a family-owned retail business in New York. After a few years with Charmer Industries in his early career, he joined William Grant & Sons where he worked as Midwest Regional Manager and Division Vice President for 21 years. For the past six years, Sacca held the title of Division Vice President at Proximo Spirits, a company well known as the importer and distributer of Jose Cuervo, where he managed a team of talented sales professionals across multiple markets.

“Frank’s accomplishments are visible in the marketplace,” said David DeFazio, co-founder of Wyoming Whiskey. “He has an impressive track record launching innovative brands and line extensions. His knowledge and experience make him a valuable addition to our team and we are confident that he will bring our vision of successful national distribution to fruition.”

Frank will work full-time for Wyoming Whiskey from just outside Chicago, Illinois where he resides with his wife Amy, and two children, Nicholas and Rachel.

“I am proud to join the close-knit family at Wyoming Whiskey. I am eager to grow awareness and distribution of this one-of-a-kind bourbon and propel this young, passionate, and authentic brand to the next level,” said Sacca.

Sacca will oversee the efforts of Tim Harland, Western Regional Sales Manager, and a soon-to-be-announced Eastern Regional Sales Manager. 

About Wyoming Whiskey

Based in Kirby, Wyoming, Wyoming Whiskey has a simple goal: to create America’s next great bourbon. The company and product is a collaboration between its partners and 97,818 square miles of Wyoming. The Mead family first came to Wyoming as ranchers in 1890 and the state defines them, and their whiskey.  They use the finest corn, wheat, barley, and water from the Big Horn Basin and promote Wyoming’s natural and human resources.  Every drop of this bourbon is 100% Wyoming. To learn more, visit

Esquire and Jefferson’s Bourbon Launch The Manhattan: Barrel Finished Cocktail


Drink: Esquire and Jefferson’s teamed up to craft a ready to drink Manhattan. The result? Well, we haven’t tried it yet but it sounds damn good and looks quite appealing. It is available at select stores across the country. The barrel aged cocktail was narrowed down from dozens of taste-tests and then aged for 90 days in bourbon barrels. In search of delicious, oaky notes and a well-balanced flavor profile, Granger and Zoeller (aided by various Esquire staffers) tested dozens of recipes together until they narrowed down the options to just three recipes. Those three options were then aged for 90 days in bourbon barrels until just one stood out as a superiorManhattan. The finished product is comprised of six-year-old bourbon – 125 proof cut down to 82.3 – both sweet and dry vermouth, and barrel-aged, spiced cherry bitters. Enjoy it as you would any Manhattan: on the rocks or stirred and strained over ice. Be on the lookout if you’re interested in trying some. It sure does sound good.

The Art of Cooking with Michter’s Bourbon at the Kentucky Bourbon Affair

Experience a dining and interactive cooking event with renowned Chef de Cuisine Patrick Roney of The Oakroom.  The Oakroom is the award winning restaurant in Louisville’s Seelbach Hotel, which was chosen by author F. Scott Fitzgerald as the backdrop for the wedding of Gatsby and Daisy Buchanan in his novel The Great Gatsby. Chef Patrick will demystify the art of cooking with bourbon and you will leave with an understanding of how bourbon can complement a dish and tips for its use.  After participation in the preparation of your delicious bourbon inspired meal, you’ll sit down and enjoy it with signature bourbon cocktails made by a well known local mixologist.  Master Distiller Willie Pratt and Distiller Pam Heilmann will be at the event to talk Bourbon and share their favorite bourbon recipes.  Each guest will receive their very own Michter’s apron and the evening’s recipes.  This culinary experience will be held rooftop of the Frazier Museum with the Ohio River as a beautiful backdrop (event will move indoors in case of inclement weather).  Note: each guest will be required to fill out a questionnaire for the Chef to clarify any food allergies or dietary restrictions. Full article here.


To purchase tickets to this event, click here.

The Art of Cooking with Michter’s Bourbon
Thursday, June 4th (7pm – 10pm)
Frazier History Museum
829 West Main Street, Louisville, Ky



Gear: Flask2Go are easy to carry booze pouches that you can take virtually anywhere. They come in a set of two and are completely foldable, flexible, and metal free, so they won’t set off metal detectors. Made from BPA free plastic and capable of holding 7.5 ounces. You can also fill each flask with sports drinks or water for long runs or other activities but we suggest sticking with your favorite bourbon.