Heaven Hill Brands Celebrates its 80th Anniversary by Giving Back


BARDSTOWN, Ky. – Heaven Hill Brands, the country’s largest family-owned and -operated distilled spirits company, is celebrating 80 years of success this year by giving back. To thank the community for being a valued partner over the last eight decades, Heaven Hill is planning a philanthropic effort, with the help of its employees.

Starting July 17, Heaven Hill will draw names of employees each Friday, for a total of 80 names, all leading up to an Employee Appreciation event on Sept. 12 at Heaven Hill corporate headquarters in Bardstown, Ky. Heaven Hill will donate $80 to a charity of those people’s choosing. In total, 80 employees will give $80 each to 80 charitable causes.

“We wanted to thank our employees for their hard work, as well as thank the community for 80 years of support,” said Max Shapira, Heaven Hill Brands President.

Additionally, the company is asking each employee to bring a canned good or other food item to the Employee Appreciation event. The collected items will be weighed with the goal of reaching 380 pounds of food that will be donated to a local food pantry serving those in need.

“This is another way for all of us here to celebrate all our achievements so far by giving back,” Shapira said. “I couldn’t be more proud of the company and how far we’ve come since my father and his brothers started it. Eighty years of success is just the beginning.”

The company kicked off its yearlong 80th anniversary celebration by unveiling a new corporate name, Heaven Hill Brands, and a new logo that captures the company’s evolution from a leader in American Whiskey production – a position it continues to hold today – to the nation’s sixth-largest distilled spirits supplier.

Through internal product development and strategic brand acquisitions, Heaven Hill has built on its foundation of American Whiskeys to become a broadly diversified supplier of whiskeys, liqueurs, vodkas, rums and other spirits.

Heaven Hill’s portfolio includes the world’s second-largest selling Bourbon, Evan Williams Bourbon, and category leaders Christian Brothers Brandy, Burnett’s Vodka and Admiral Nelson’s Rum. The portfolio also includes a growing line of leading imported brands from around the world, such as Hpnotiq and Domaine de Canton liqueurs. Likewise, the company has a stable of innovative brands including PAMA Liqueur, Blackheart Spiced Rum and Evan Williams Flavors.

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Jack Daniel’s Extends Single Barrel Collection with New Barrel Proof Whiskey

Jack Daniel's Single Barrel Collection (PRNewsFoto/Jack Daniel's)

Jack Daniel’s Single Barrel Collection (PRNewsFoto/Jack Daniel’s)

The Jack Daniel Distillery announces the nationwide release of the brand’s first-ever barrel strength offering within the coveted Single Barrel Collection,Jack Daniel’s Single Barrel Barrel Proof. The newest member of the Jack Daniel’s Family of Brands will hit shelves in August and will be available across the U.S.

“As master distiller at Jack Daniel’s, I get the privilege of traveling to the top floors of our barrelhouses inLynchburg and hand drilling individual barrels. This provides me the rare opportunity to taste Jack Daniel’s Tennessee Whiskey in its purest form; unfiltered and uncut,” said Jeff Arnett, Jack Daniel’sMaster Distiller. “I’m always amazed at the intensity of the aromas and the deep amber colors, and yet at the same time, the exceptional smoothness of the whiskey at this higher proof point. After years of thinking about and discussing a barrel proof offering from Jack Daniel’s, we believe that now is the perfect time to make this available to all of our friends around the world. I’m confident that everyone will be as impressed as I was the first time I tasted this unique form of Single Barrel whiskey.”

Barrel Proof, ranging from 125 to 140 proof, is the Jack Daniel Distillery’s second offering in the Single Barrel Collection which includes Jack Daniel’s Single Barrel Select. Select is a 94-proof single barrel Tennessee Whiskey with a robust, full-bodied flavor complemented byJack Daniel’s smooth charcoal-mellowed character. Together, Select and Barrel Proof combine to create the world’s finest collection of single barrel Tennessee Whiskey. The collection uses Jack Daniel’s unique charcoal-mellowing process – helping to provide the signature depth of aroma and complex flavor that Jack Daniel’s friends know and love.

Barrel Proof is crafted using the same cave spring water from the Jack Daniel’s Hollow, proprietary yeast and charcoal-mellowing process that’s been used in the distillery’s nearly 150-year-old Tennessee Whiskey recipe. From there, the liquid enters a charred White American Oak barrel, forged within Jack Daniel’s very own cooperage and set to age in the upper regions of the barrelhouse. In this resting place, the whiskey is exposed to the extreme temperature variations that a Lynchburg, Tennessee season brings. The interaction of the whiskey, the wood and the environment creates nuances from barrel to barrel to bring out distinct flavor profiles that transcend the expected to become ‘Barrel Proof.’

Barrel Proof takes the flavor range of sweet vanilla and toasted oak that has become the Jack Daniel’s trademark to a whole new level. Although every barrel is slightly different, each offers a great intensity and complexity with an exceptionally smooth finish. These are the key characteristics of a whiskey that has been fully matured in a superior quality toasted and charred oak barrel. Barrel Proof is a surprisingly robust whiskey that brings something unique to the palates of Jack Daniel’s friends and whiskey enthusiasts alike.

Jack Daniel’s Single Barrel Barrel Proof will be available nationwide beginning August 2015. The product will be priced approximately$65.00 per 750ml.

The Search for Heaven Hill Brands, Liquor.com 2016 “Bartender of the Year” Begins NOW!


Heaven Hill Brands and Liquor.com are searching for the 2016 Bartender of the Year. The event includes online submissions, regional semifinals and the crowning of the 2016 Bartender of the Year in June 2016 at the St. Regis Bahia Beach in Puerto Rico. Bartenders will be challenged to demonstrate a variety of cocktail skills including the use of Domaine de Canton French Ginger Liqueur, Elijah Craig Small Batch, PAMA Pomegranate Liqueur and Rittenhouse Rye Whisky.

The 2016 Bartender of the Year contest will demand every aspect of bartender skills. The goal is to identify the bartender who best embodies the range of qualities to which bartenders aspire. From service to history and skills to quality preparation, the 2016 Bartender of the Year will be a celebrated example of what is means to be behind the stick.

“Heaven Hill Brands’ portfolio of spirits is especially suited to identify the Bartender of the Year for 2016,” said Kate S. Latts, Vice President, Marketing for Heaven Hill Brands. “With uncompromising quality among our featured Liqueurs and Whiskeys, we feel we can identify the strongest talent in the U.S. Ultimately, we will hope to elevate the craft of the bartender and support the traditions and qualities that make it truly unique.”

Over eight months, Heaven Hill Brands and Liquor.com will identify candidates for Bartender of the Year first by online submissions received from August 1 to October 1. Submissions will be evaluated throughout October and November by Heaven Hill National Brand Educator Lynn House and two leading national judges. The regional finals for the competition will be hosted in Chicago, New Orleans, New York and San Francisco throughout February and March 2016. Regional finalists will vie for Bartender of the Year and $15,000 at the St. Regis Bahia Beach Resort in Puerto Rico in June 2016.

Submissions for the contest will open at liquor.com/bartender-of-the-year/ on August 1. Pre-registration for the contest will be available by submitting email addresses at the website beginning July 15.

Judges for each round of the competition will be announced throughout the duration of the contest.

Grounded in the original Bartender of the Year hosted by Domaine de Canton starting in 2009, Heaven Hill Brands resurrected the competition due to strong demand from bartenders worldwide. Past winners of the competition include John Lermayer, Sean Kenyon and Dennis Gobis.

About: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Trinchero Family Estates Debuts New Amador Whiskey Co. Double Barrel Bourbon


The national release of the Amador Double Barrel Bourbon compliments Amador Whiskey Company’s Ten Barrels, a limited-edition luxury whiskey with only 10 Barrels, or 686 6-packs, produced every year. “The cocktail culture and demand for quality spirits continues to grow. There was such a high demand for the Amador Whiskey Co. Ten Barrels when it first launched in June, 2014. We listened to feedback from our buyers, and took a classic product that’s consumed around the world and created a distinctive blend that is on-trend, small-batch and uniquely-crafted. The timing was right and we are very proud of the quality in the bottle.” said Dave Derby, senior vice president of marketing for Trinchero Family Estates.

“To make the new Double Barrel Bourbon, we acquired 280 barrels of exceptional Kentucky Bourbon, aged from three-to-ten years in charred New American Oak and transported it to California. We then finished the Double Barrel Bourbon with Trinchero family’s Napa Valley estate wine barrels and bottled at 86.8 proof,” added Derby. “This Kentucky-born, California-raised Bourbon is well-balanced with complex flavors of vanilla, oak, brown sugar and spice. This is the perfect spirit for special occasions.”

The new Amador Whiskey Company Double Barrel has a suggested retail price of $40 for 750mL, and will be available in select on-premise locations and retailers nationwide starting in July, 2015. Signature Cocktails include: Shot Gun, Gold Rush, Manhattan, and the classic Old-Fashioned.

For bottle shots, tasting notes and logos, click here. For recipes, please contact the Amador Whiskey Company’s public relations team.

Evan Williams Kentucky Straight Bourbon Whiskey Will Award Coveted Blue Ribbon to Top Culinary Creation at 30th Annual Cooking Contest


Kentuckians everywhere understand that bourbon is not just a spirit for imbibing, it is a crucial ingredient in the tastiest cuisine of our region. That’s why the Evan Williams Kentucky Straight Bourbon Whiskey Cooking Contest has become a beloved, time-honored tradition for so many.

In its 30th year, the Evan Williams Cooking Contest is a platform for amateur chefs to showcase their creations in hopes of winning cash prizes and the chance for their recipe to be included in the Evan Williams Cookbook.

This beloved competition, on Fri., Aug. 21, will be judged by luminaries from Louisville’s booming Bourbon and culinary scenes. Judges include: Ashlee ClarkThompson, food writer and author of the book Louisville Diners; Dana McMahan, travel and food writer, author of The Courier-Journal’s Dish feature; Steve Coomes, food writer and consultant, author of two books including, Country Ham: A Southern Tradition of Hogs, Salt & Smoke; Fred Minnick, Bourbon expert and author of Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch & Irish Whiskey; Sarah Fritschner, food consultant, writer and coordinator of Metro Louisville’s Farm to Table program and Denny Potter, co-master distiller for Heaven Hill Brands.

Judges will rate entries based on originality, ease of preparation, appearance, name and contribution of Evan Williams Kentucky Straight Bourbon Whiskey to the taste and aroma of the dish.

Shane Collins, DJ for New Country Q103.1, will emcee the event and Dallas McGarity, executive chef for Marketplace restaurant will demonstrate several of his own Evan Williams Bourbon-inspired dishes.

Evan Williams is the country’s second-largest selling brand of Kentucky Straight Bourbon Whiskey.

What: 30th Annual Evan Williams Kentucky Straight Bourbon Whiskey Cooking Contest

When: Friday, August 21, 2015

Time: 6:00 PM – approximately 7:30 PM

Where: Kentucky State Fair, Gourmet Garden culinary stage, South Wing Lobby A

Contact: Niki King at nking@heavenhill.com or 502-413-0217

Media: The media is invited to the competition for photos, live footage and stand up interviews

About Heaven Hill Brands: Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Bonnie Rose, a New Tennessee White Corn Whiskey, Launches


BONNIE ROSE, a new Tennessean white whiskey launches in Nashville July 13th. (PRNewsFoto/BONNIE ROSE)

BONNIE ROSE®, a new Tennessee white corn whiskey with a badass southern vibe, launches today in two natural flavors: Orange Peel and Spiced Apple (both $18.99). Inspired by the legend of Bonnie Rose, the new brand makes its premiere in her favorite city,Nashville, and rolls out nationally immediately following.

Some say Bonnie Rose was a distiller’s daughter who grew up around the barrel room; others say she was a bartender who mixed a mean whiskey sour. Legend has it she had a taste for good whiskey, and a unique Southern style all her own. “Life, Liberty, and Liquor” is the BONNIE ROSE brands playfully irreverent rallying cry, encouraging all to live life boldly, independently and passionately.

“BONNIE ROSE is a slice of southern Americana capturing a sense of empowerment, optimism and zest for life,” said Dan Pilas, VP Brand Managing Director for BONNIE ROSE.  “We are very excited to tap into the explosive flavored whiskey category that drinkers have proven to love over the last few years.  We are confident people will love the great taste of BONNIE ROSE – slightly sweet, with a kick and a whole lot of character.”

BONNIE ROSE is distilled in copper pot stills using an 80% white corn proprietary mash.  Great for sipping straight or mixed in bold and delicious cocktails, the southern kick and irreverent personality of BONNIE ROSE amps up any night – from a night in with friends, to an unforgettable night out at the bar.

Orange Peel
BONNIE ROSE Orange Peel pops with fresh-from-the-grove orange taste made from orange peels, both cold-pressed and distilled.  The zest is expertly blended for depth and extra citrus zip with every sip. Perfect for mixing with ginger ale and garnishing with a fresh orange slice or for making a twist on the cosmo, with pomegranate juice, triple sec and lime juice.

Spiced Apple
The bold Spiced Apple flavor has real, plucked-from-the-orchard taste, extracted from a barrelful of the juiciest apples, and mixed with real spices from exotic locales. The ripe apple essence gives BONNIE ROSE a hint of sweetness which is ideal for mixing with hard apple cider or for creating a fresh new take on the Moscow mule with ginger beer, fresh lime juice and a cinnamon stick.

An eight-part digital content series is being released nationally throughout the summer and fall and will bring the brand to life and reveal pieces of the BONNIE ROSE legend. The series will appear on YouTube, social media and via additional digital media partners.  In the months following the release, BONNIE ROSE will also roll-out a national experiential platform that will let consumers immerse themselves in the bold, irreverent brand persona and sample the range of flavors.

For more information as well as a full list of BONNIE ROSE cocktails, visit:http://www.bonnierosewhiskey.com/

Launching in 2015, BONNIE ROSE is a Tennessee white corn whiskey inspired by the legend of Bonnie Rose. The brand is playfully irreverent and encourages those who drink the whiskey to live life boldly, independently and passionately. In keeping with the persona, the liquid has a hint of sweetness and a whole lot of attitude – making it perfect for bold and zesty cocktails. BONNIE ROSE is available nationally in Orange Peel and Spiced Apple.


Catoctin Creek is now available in North Carolina, and will soon be available at fine restaurants, bars, and retail ABC stores throughout the state.

“We are thrilled to continue our east-coast expansion in the United States,” said Scott Harris, founder of Catoctin Creek Distilling Company.  “Since our inception in 2009, we have received numerous and consistent requests from people in North Carolina to purchase our products.  We felt the time was finally right to begin to supply our neighboring state.”

North Carolina is one of the sixteen “control states” where liquor sales are controlled by the state government.  Distribution in North Carolina will be achieved through a partnership between Catoctin Creek and Southern Wine and Spirits Mid-Atlantic, which brokers the distillery’s sales in the state.  The first product selected for distribution in North Carolina is the distillery’s most popular and internationally award winning rye whisky, Catoctin Creek Organic Roundstone Rye, 40% ABV, SRP $45.   Other products will be available on a special-order basis.

For more information on Roundstone Rye, see:  http://catoctincreekdistilling.com/products/roundstone

For more information on our North Carolina distribution, see:  http://catoctincreekdistilling.com/wheretobuy-nc

About Catoctin Creek Distilling Company:  Catoctin Creek Distilling Company (120 West Main Street, Purcellville, VA 20132; Phone: 540-751-8404; Twitter: @CatoctinCreek) is the first distillery in Loudoun County Virginia since before prohibition. Certified organic and kosher, and family owned and operated, Catoctin Creek produces premium spirits: rye whisky and gin from organic sources, brandy from Virginia wines, and seasonal brandy. Catoctin Creek prides itself on offering high-quality and organic spirits. For media-related inquiries, please contact Scott Harris at info@catoctincreek.com or for more information on Catoctin Creek Distilling Company please visit www.catoctincreek.com.

Beer Can Glasses Have Arrived


Our Beer Can Glasses have officially arrived and are now for sale in our online store. We have already been putting them to good use and we want to thank everyone for shopping in our Bourbon & Oak Mercantile. We are always proud to offer you quality products that are made to last. The products we offer are the products we use ourselves each and every day. They are put to the test time and time again before being made available to you. As always, thanks for your support, we look forward to bringing you more offerings in the future. Cheers!

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