An iconic American brand and long-time staple of New Orleans is finally coming back to its roots with Sazerac’s acquisition of Southern Comfort brand. The parallels between Southern Comfort and the New Orleans-based Sazerac Company run deep. M. W. Heron, the creator of Southern Comfort, was born in 1850. The Sazerac Cocktail was created in […]
Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) announced that it has reached an agreement to sell its Southern Comfort and Tuaca trademarks to Sazerac for $543.5 million. Brown-Forman Chief Executive Officer Paul Varga said the decision to sell these brands reflects the company’s evolving portfolio strategy and a continuation of its efforts to focus resources on […]
