Penelope Bourbon Expands Ready-to-Pour Lineup with Blackberry Old Fashioned
The newest release arrives just in time for summer to elevate at-home gatherings
St. Louis, MO (May 28, 2026) – Summer is here for Penelope Bourbon, one of the fastest-
growing premium whiskey brands today, as it introduces Blackberry Old Fashioned, the newest
addition to its collection of award-winning ready-to-pour cocktails.
Crafted for easy enjoyment, from backyard gatherings to relaxed evenings with friends,
Penelope Blackberry Old Fashioned features a blend of straight bourbon and rye whiskey,
orange bitters, and blackberry simple syrup for a vibrant, fruit-forward take on the classic
cocktail. The new offering continues the brand’s focus on delivering convenient, high-quality
cocktail experiences while maintaining a bar-quality profile suited for any occasion.
“We’re continuing to see consumers gravitate toward elevated ready-to-pour cocktails that
deliver on both quality and convenience,” said Michael Paladini, Founder and Vice President of
Strategy at Penelope Bourbon. “Our Blackberry Old Fashioned brings a fresh, fruit-forward
element to a timeless cocktail while staying rooted in the whiskey character that defines
Penelope.”
Bottled at 76 proof, Penelope Blackberry Old Fashioned balances bright berry notes with layers
of vanilla, oak, citrus, and warm spice. Designed to be served simply over ice, the cocktail offers
an approachable and consistent experience suited for a variety of occasions.
“An Old Fashioned is one of those cocktails people already know and love, so we wanted to put
our own spin on it in a way that still felt approachable and true to Penelope,” said Danny Polise,
Founder and Master Blender of Penelope Bourbon. “The blackberry brings a fresh and familiar
layer without taking away from the bourbon and rye at the core. You still get that classic
foundation with a little something unexpected. It’s balanced, easy to drink, and keeps the focus
on the whiskey.”
Penelope Blackberry Old Fashioned (SRP $29.99 per bottle) will be available at select retailers
nationwide starting this month and is available to purchase at PenelopeBourbon.com.
ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has become one of the fastest-growing award-winning
premium whiskey brands. We offer a range of uniquely blended and finished straight bourbon
and whiskey expressions known for their smoothness and rich flavor, and premium handcrafted
ready-to-serve cocktails. Our products have won many spirits industry awards including Best In
Class finalist and a Double Gold medal for Toasted at the 2025 San Francisco World Spirits
Competition. Wheated earned a Double Platinum medal and Peach Old Fashioned and BlackWalnut Old Fashioned ready-to-pour cocktails earned Platinum medals at the 2025 ASCOT
Awards. We continue to innovate within our Cooper Series, Limited Releases and Estate
Collection to further establish our place among the top premium whiskey brands and prove that
with passion, dedication, and love, anything is possible. For more information, visit
PenelopeBourbon.com and follow on Facebook, Instagram and TikTok.
ABOUT LUXCO
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer
and bottler of beverage alcohol products with a mission to meet the needs and exceed the
expectations of consumers, associates and business partners. Luxco operates as MGP
Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The
company’s extensive and award-winning premium portfolio includes brands from four distilleries:
Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are
produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and
Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of
Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of
100% agave tequilas including Cortada, El Mayor, Escasa and Exotico. For more information,
visit Luxco.com.
Media Contact:
Jessica Davis
Jessica@thebrandguild.com
