Diageo Announces Restoration Project

Diageo announced plans to invest an initial $2 million to develop a visitor center at the historic Stitzel-Wetzel distillery. The company is planning a  renovation of the original administrative building to bring to life the history of the Stitzel-Weller Distillery. The Visitor Center will feature multiple brands from Diageo’s evolving craft whiskey portfolio, including Orphan Barrel whiskeys, Barterhouse and Old Blowhard, which we featured on our site last week. Diageo will begin this project immediately and hopes to complete the first phase in time for the Derby this May.

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