Gear: Yeti are known for making some amazing and tough coolers and there newest product is no different. Perfect for those times when you can’t haul around a big cooler the Yeti Hopper is one you can easily load, throw over your shoulder, and head out. It’s a soft sided cooler with a 5.2 gallon capacity and the ability to keep ice solid for several days. We’ll have a drink on the rocks to that. Available October 2014.

At that price point, I would probably just buy the little Yeti ice chest (Roadie) instead.
I agree.
That said, I do think they make fantastic products.