LEXINGTON, Ky. (Oct. 3, 2014) – It’s bourbon, it’s packaged in pink, and buying it will help those affected by breast cancer in Kentucky. A new limited edition pink label Town Branch Bourbon just hit the local market and will raise money to provide support to those diagnosed with breast cancer as well as their families. The special bottles will only be available in select locations throughout Kentucky for a limited time during Breast Cancer Awareness Month this October.

Five dollars from each bottle sold will be donated to the statewide non-profit Kentucky CancerLink from Alltech Lexington Brewing and Distilling Co. and distributor Kentucky Eagle. Kentucky CancerLink, formerly known as Kentucky Pink Connection, provides transportation, mastectomy and lymphedema supplies, wigs, childcare assistance, and more to clients in need, with the goal of reducing or eliminating barriers to screening, diagnosis and treatment of cancer.

“We wanted to do something to help, as breast cancer is so prevalent. Stop anyone on the street and they will know someone affected by this disease,” said Hal Gervis, global sales director for Alltech Lexington Brewing and Distilling Co. “This is one small way in which we can raise awareness through the pink label and also provide support to those in our local community who need the help during a difficult time. Full article here.