Bully Boy Distillers today announces the launch of The Old Fashioned, a new take on the classic cocktail. As longtime fans of the iconic libation, the Willis brothers behind Bully Boy have applied their craft spirit artistry and love of whiskey to what they respectfully consider to be the best Old Fashioned recipe—not too sweet, not too dry and with enough bitters to create perfect harmony in a glass—available now as a seasonal release.
“In concept, the Old Fashioned is easy to make but we’ve found that they’re actually hard to make well,” said Dave Willis, co-founder of Bully Boy Distillers. “It’s difficult to achieve that perfect ratio of whiskey, sugar and bitters, but that’s exactly what we’ve done with the Bully Boy Old Fashioned. By releasing a bottled version of the quintessential craft cocktail, we’re hoping to give drink enthusiasts a simple, no-fuss way to serve or enjoy a perfectly delicious Old Fashioned.”
Using Bully Boy’s award-winning American Straight Whiskey as the base, the Old Fashioned is hand crafted with muddled raw sugar and just enough Angostura bitters to complement – but not overpower – the whiskey’s smooth caramel flavor and nutty finish. The Bully Boy Old Fashioned is best served two fingers in a rocks glass over one large ice cube. For an enhanced taste, Bully Boy suggests muddling an orange wheel and Maraschino cherry in the tumbler before pouring the cocktail.
To celebrate the launch of The Old Fashioned, Bully Boy will offer an exclusive first taste of the new spirit on October 15 from 5:00-8:00 p.m. at The Urban Grape, located at 303 Columbus Ave., Boston, MA. This complimentary preview is open to the public and will provide guests with the opportunity to preview Bully Boy’s latest release while discussing the history, inspiration and production process behind the Bully Boy Old Fashioned with co-founders Will and Dave Willis.
The Bully Boy Old Fashioned is 34.15% alcohol by volume with a suggested retail price of $34.99 for a 750ml bottle. As Bully Boy’s first seasonal release, the Old Fashioned will be available during cold weather months starting in early-October alongside Bully Boy’s range of premium spirits at retailers throughout Massachusetts and Rhode Island. For a comprehensive list of current locations, along with news about sampling opportunities, please visit: bullyboydistillers.com.
