Jack Daniel’s Tennessee Honey and Roc Nation announce the launch of Neighborhood Flavor, a campaign highlighting the roots of today’s popular music artists. Through this partnership, DJ Mustard, Santigold and Mayaeni will return to their hometowns, to celebrate the place where it all began. Each artist will provide a glimpse into their journey from their hometown to superstardom, inviting fans to experience the neighborhood that helped influence who they are today.
“My hood in Los Angeles played a major part in making me who I am today,” says DJ Mustard. “I’m excited to pay tribute to the place that raised me and always shows me so much love.”
Neighborhood Flavor will kick off on August 27, in Detroit, Mayaeni’s hometown where she first discovered her passion for music while recording on her father’s 8-track tapes. It will then travel through DJ Mustard’s old stomping grounds in South Central, Los Angeles on September 10, before visiting Germantown, Philadelphia, where Santigold became the unique talent she is today, onSeptember 17. Each artist will return home for a special performance, as part of a series of block party events bringing together local recording artists, fans, business owners and community organizations, to represent the true culture of each city.
“Where we come from plays a major part in who we become,” says Casey Nelson, Brand Director, Jack Daniel’s Flavor Portfolio. “Mr. Jack took pride in his hometown of Lynchburg, TN, and made it a priority to give back to his community. We continue this effort with collaborations like Jack Daniel’s Tennessee Honey Neighborhood Flavor where we partner with our entertainment friends to recognize and celebrate the cities that helped shape who they are today.”
To learn more about these artists and where they come from, as well as event details, visitwww.jackhoneyneighborhoods.com
About Jack Daniel’s:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’sis the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select, and Jack Daniel’s Country Cocktails.
Fly Straight. Drink Responsibly.
JACK DANIEL’S TENNESSEE HONEY is a trademark of JACK DANIEL PROPERTIES INC. ©2016. Jack Daniel’s. Whiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A.
About Roc Nation:
Founded in 2008, Roc Nation is a full-service entertainment company, inclusive of artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label. It is home to a diverse roster of critically acclaimed recording artists, writers and producers including Rihanna, Shakira, J. Cole, Santigold, HAIM, Meek Mill, Big Sean and
