Cocktail Crate LLC, a leading craft cocktail mixer company based in New York City, is pleased to announce distribution in both Target and Sam’s Club beginning in September and November, respectively. Target will feature the flavors Ginger Bee, Spiced Old Fashioned, Sriracha Margarita, and Maple Whiskey Sour in approximately 300 locations. Sam’s Club will be selling a unique 3 pack gift box containing Spiced Old Fashioned, Ginger Bee, and Maple Whiskey Sour in 10 clubs in the Southwest.

“We are incredibly excited about our new partnerships with Target and Sam’s” CocktailCrate founder Alex Abbott Boyd said. “These distribution gains prove that craft cocktail mixers are not going to remain a niche category for much longer. Consumers are looking for ways to replicate their favorite drinks from bars at home, and now major retailers are taking notice.”

Founded in 2013 by cocktail lover Alex Abbott Boyd, Cocktail Crate is on a mission to democratize access to great craft cocktails. Based in New York City, the company sources fresh ingredients (never juice concentrates or flavor extracts) and crafts award­-winning flavors that are each fun twists on classic cocktails. The company’s mixers are sold in over 1,000 locations including Whole Foods Market, Cost Plus World Market, Total Wine, Central Market, Lunds and Byerly’s and many others.