LOUISVILLE, Ky. (March 23, 2015) – Old Forester Mint Julep, a 60-proof ready-to-serve cocktail made with Old Forester Kentucky Straight Bourbon Whisky, will be available for sale in select stores as of late-March. In addition to stores, Churchill Downs® will serve Old Forester Mint Julep, recently named “The Official Drink of the Kentucky Derby®,” during the 141st Kentucky Derby®.
Old Forester Mint Julep is sold in a commemorative 1L Kentucky Derby bottle with a horse-themed neck wrap for a suggested retail price of $24.99 which will vary by location. The ready-to-serve cocktail makes it easy to enjoy a 10-second mint julep (just unscrew and pour over crushed ice), and lends an authenticity to any Derby party as it’s the same product which will be served to race fans on Derby Day. Churchill Downs expects to sell 120,000 mint juleps over the two-day period of Kentucky Oaks and Kentucky Derby.
While Old Forester was introduced in 1870 and the Kentucky Derby in 1875, the 141st Kentucky Derby marks the first time the two long-standing Louisville traditions have come together officially. In addition to stores in Kentucky, Old Forester Mint Julep will be sold in 35 markets across the U.S.
